CHRYS Counseling Services Case Study

Case Study: CHRYS Counseling Services

Client Overview

CHRYS Counseling Services is a mental health support provider specializing in delivering personalized, accessible, and stigma-free counseling for students and families. With over 30 years of experience, CHRYS blends evidence-based approaches with modern convenience, ensuring expert support for youth facing academic stress, social pressures, or emotional challenges.

Objective

Axias Media was tasked with designing and developing a robust, highly converting website for CHRYS Counseling Services. The project also included comprehensive content creation to position CHRYS as an authority in youth mental health support and to clearly showcase their monthly subscription plans.

Web Design

• Calming Color Palette: Soft blues and greens, evoking calmness and safety.
• Clean, Intuitive Layout: Minimalist design with ample white space for clarity.
• Consistent Branding: Thoughtfully chosen logo, fonts, and imagery to reflect mission and empathy.
• Accessibility: Readable fonts, keyboard navigation, and alt text for inclusivity.
• Mobile Responsiveness: Seamless experience across devices.

Web Development

• User-Friendly Navigation: Clear menus guiding visitors to key sections.
• Secure Client Portal: Appointment booking, profile management, and data protection.
• Subscription Plan Display: Clear and prominent presentation of monthly plans.
• Privacy and Security: HTTPS encryption and best practices adhered to.
• Interactive Elements: Self-assessment tools and resource libraries for engagement.

Content Creation

• Empathetic, Client-Centered Messaging: Warm and jargon-free tone addressing audience needs.
• Clear Service Descriptions: Straightforward explanations of counseling approaches and plans.
• Resource-Rich Sections: Blog, FAQs, and downloadable resources for self-care and information.
• Authentic Testimonials: Real client stories to build trust.
• SEO-Driven Content: Strategic keywords and updates for visibility.

Key Features

• Calming Design: Soothing colors, clean layout, and accessible elements.
• Intuitive Navigation: Easy access to services and subscriptions.
• Subscription Plans: Prominent display with clear benefits.
• Secure Client Portal: Secure communication and profile management.
• Resource Library: Articles, worksheets, and self-help tools.
• Client Testimonials: Authentic reviews to foster trust.
• Mobile Responsiveness: Smooth experience on all devices.

Conclusion

Axias Media delivered a comprehensive website solution for CHRYS Counseling Services, combining thoughtful design, robust development, and strategic content creation. The result is a highly converting website that showcases CHRYS’s expertise, displays monthly subscription plans, and provides a safe, supportive digital space for students and families seeking mental health support.

“CHRYS Counseling’s new website is a model for how digital presence can foster trust and accessibility in youth mental health.”
— Axias Media Team